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Copyright © Prentice Hall
13-1
Chapter 3
Understanding the Role of
Culture
International Management:
Managing Across Borders and Cultures

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Objectives
n
To understand how culture affects all aspects of international management
n
To be able to distinguish the major dimensions which define cultural
differences among societies or groups
n
To emphasize the need for international managers to have cultural
intelligence in order to interact successfully in host countries
n
To recognize the critical value differences which frequently affect job
behaviors
n
To be able to develop a working “cultural profile” typical of many people
within a certain society, as an aid to expected attitudes toward work,
negotiations, etc.
n
To understand the interaction between culture and the use of the internet

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Cultural Sensitivity
Cultural sensitivity , or cultural empathy,
is an awareness and an honest caring
about another individual’s culture.
Such sensitivity requires the ability to
understand the perspective of those
living in other (and very different)
societies, and the willingness to put
oneself in another’s shoes.

Copyright © Prentice Hall 43-4
Culture
n
The culture of a society comprises the
shared values , understandings ,
assumptions , and goals that are learned
from earlier generations, imposed by
present members of a society, and passed
on to succeeding generations.

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Environmental Variables Affecting
Management Functions
National Variables
§
Economic system
§
Legal system
§
Political system
§
Physical situation
§
Technological
know-how
Sociocultural Variables
§
Religion
§
Education
§
Language
Cultural Variables
§
Values
§
Norms
§
Beliefs
Attitudes
§
Work
§
Time
§
Materialism
§
Individualism
§
Change
Individual and Group
Employee Job Behavior
§
Motivation
§
Productivity
§
Commitment
§
Ethics