chap04 rev - International Management: Managing Across...

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Click to edit Master subtitle style 14-1 Chapter 4 Communicating Across Cultures International Management: Managing Across Borders and Cultures
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21-2 Objectives n To recognize the cultural variables in the communication process and what factors can cause “noise” in that process n To develop an awareness of differences in non-verbal behaviors, context, and attitudes and how they affect cross-cultural communication n To understand the complexities of Western-Arab communication n To be aware of the impact of IT on cross-border communication n To learn how to successfully manage cross-cultural business communication
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34-3 Communication The term communication describes the process of sharing meaning by transmitting messages through media such as words, behavior, or material artifacts.
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44-4 The Communication Process Sender Meaning Encode Medium Message Receiver Decode Meaning Nois Cultur e Feedback
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54-5 Cultural Noise in the Communication Process n When a member of one culture sends a message to a member of another culture, intercultural communication takes place. n When the message reaches the receiver, it undergoes a transformation in which the influence of the decoder’s culture becomes part of the meaning. n Attribution is the process in which people look for the explanation of another person’s behavior.
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64-6 Cultural Variables in the Communication Process n Attitudes n Social organization n Thought patterns
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chap04 rev - International Management: Managing Across...

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