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PUTRA INTERNATIONAL COLLEGE IN PARTNERSHIP WITH TROY UNIVERSITY MKT 3361/3351 PRINCIPLES OF MARKETING Fall Semester 2010 Instructor: Joyce Chiam Course Prerequisites: None Office Hours 8.30a.m –1 p.m ( Monday – Friday ) Consultation Hours 8.30a.m –1p.m ( Monday – Friday ) Office Location: Faculty Office Email: [email protected] Course Description: A managerial focus on the external environments and decision elements of marketing (promotion, price, product, distribution) faced by marketing management at the corporate and entrepreneurial levels of business. Course Objectives: On completion of the course, the student should be able to: 1. List and describe the components of marketing. 2. Explain the role of marketing in society and its functions within individual businesses. 3. Discuss the components of marketing, its role, and its functions in terms of macro- and microeconomics. 4. Describe the marketing process, considering the different perspectives of the firm, competitors, and society in marketing decision-making processes. Essential Text:
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This note was uploaded on 10/04/2011 for the course FINANCE FINANCE taught by Professor Don'tknow during the Spring '09 term at American Internation College.

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