L1-Marketing in a changing world

L1-Marketing in a changing world - What is Marketing ?...

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What is Marketing ? Chartered Institute of Marketing ( CIM ) definition of marketing: “ The management process which identifies, anticipates and satisfies customer requirements profitably”.
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Marketing means Find out customer needs and wants As an information for company product/service development Fulfill customer needs and wants + Customer satisfaction Achieve company profit
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Marketing Management Is the planning, organizing, implementing and controlling of programs designed to create, build and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives
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Need VS Want VS Demand Need : A state of felt deprivation. ( Basic physical items for a person to survive ) Want : The form taken by a human need as shaped by culture and individual personality ( Extra requirement ) Demands : Human wants that are backed by buying power.
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Q: You are required to list down some items that belong to need and want categories. Needs
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L1-Marketing in a changing world - What is Marketing ?...

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