L3-Marketing In The Internet Age

L3-Marketing In The Internet Age - Benefits to Sellers...

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Major Forces Shaping the Internet Age The Internet Age Digitalization and connectivity The explosion of the internet New types of intermediaries Customization and customerization
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Marketing Strategy in the New Internet Age E- business – the use of electronic platforms to conduct a company’s business E-commerce – buying and selling processes supported by electronic means, primarily the internet E-marketing – the “e-selling” side of e- commerce- company efforts to communicate about, promote and sell products and services over the internet
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Benefits to buyers Convenient Private Greater product access and selection Greater access to a wealth of comparative information
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Unformatted text preview: Benefits to Sellers Internet is a powerful tool for customer relationship building Reducing cost Increasing speed and efficiency Flexibility Support Globalization E-Commerce Domains B2C ( Business to Consumer ) B2B ( Business to Business ) C2C ( Consumer to Consumer ) Setting Up an E-Marketing Presence Creating a Web Site Placing Ads and Promotions Online Creating and Participating in Web Communities Using E-Mail and Webcasting E-Commerce faces many challenges Limited consumer exposure and buying Skewed user demographics and psychographics Chaos and clutter Security Ethical concerns...
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L3-Marketing In The Internet Age - Benefits to Sellers...

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