L6(i)-Customer behaviour - Consumer Behaviour Definition...

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Consumer Behaviour Definition: The mental, emotional and physical  activities that people engage in when  selecting, purchasing, using and  disposing of products and services so as  to satisfy needs and desires
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Characteristics of Major U.S. Social Classes Upper Uppers ( less than 1%) Lower Uppers ( about 2%) Upper Middles ( 12%) Middle Class ( 32%) Working Class ( 38%) Upper lowers ( 9%) Lower lowers ( 7%)
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Cultural Culture Subculture Social Class Social Reference groups Family Roles and status Personal Age and life cycle Stage Occupation Economic situation Lifestyle Personality and self-concept Psychological Motivation Perception Learning Beliefs and attitudes Buyer
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Consumer Buying Roles 1) Initiator 2) Influencer 3) Decider 4) Buyer 5) User
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The Process of Consumer Buying Decision Needs recognition Information search Evaluation of alternative Purchase Post-purchase evaluation Feedback **** For New Purchase ****
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The Process of Consumer Buying Decision Needs recognition Memory search Intention Purchase Feedback **** For Repeat Purchase ****
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What is organizational buyer? Webster and Wind define organizational
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This note was uploaded on 10/04/2011 for the course FINANCE FINANCE taught by Professor Don'tknow during the Spring '09 term at American Internation College.

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L6(i)-Customer behaviour - Consumer Behaviour Definition...

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