L6(i)-Customer behaviour - Consumer Behaviour Definition...

Info icon This preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
Consumer Behaviour Definition: The mental, emotional and physical  activities that people engage in when  selecting, purchasing, using and  disposing of products and services so as  to satisfy needs and desires
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Characteristics of Major U.S. Social Classes Upper Uppers ( less than 1%) Lower Uppers ( about 2%) Upper Middles ( 12%) Middle Class ( 32%) Working Class ( 38%) Upper lowers ( 9%) Lower lowers ( 7%)
Image of page 2
Cultural Culture Subculture Social Class Social Reference groups Family Roles and status Personal Age and life cycle Stage Occupation Economic situation Lifestyle Personality and self-concept Psychological Motivation Perception Learning Beliefs and attitudes Buyer
Image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Consumer Buying Roles 1) Initiator 2) Influencer 3) Decider 4) Buyer 5) User
Image of page 4
The Process of Consumer Buying Decision Needs recognition Information search Evaluation of alternative Purchase Post-purchase evaluation Feedback **** For New Purchase ****
Image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
The Process of Consumer Buying Decision Needs recognition Memory search Intention Purchase Feedback **** For Repeat Purchase ****
Image of page 6
What is organizational buyer?
Image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 8
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern