L6-Segmentation,Targeting&Positioning

L6-Segmentation,Targeting&Positioning - 3)...

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What is Market Segmentation? “The subdividing of a market  into distinct and increasingly  homogeneous subgroups of  customer, where any  subgroup can conceivable be  selected as a target market to  be met with a distinct  marketing mix ”. ”.
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Target Market “  A target market is a market  or segment selected for special  attention by an organisation”.
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Market Positioning “The way the product is defined  by consumers on important  attributes.” ------- The place the product  occupies in consumers’ mind.
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Market Positioning 1) Undifferentiated marketing –  single  offer + several segmentation 2) Concentrated marketing –        single offer + single segment
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Unformatted text preview: 3) Differentiated marketing several offer + several segmentation Types of positioning 1 1) Under-positioning 2) Over-positioning 3) Confused positioning 4) Perfect positioning : company objectives = customer perception of the product Competitive Advantage Is anything which gives one organisation an edge over its rivals in the products it sells or the services it offers Competitive Advantage by Micheal Porter 1) Cost leadership 2) Differentiation 3) Focus : Segmentation + Cost leadership or Segmentation + Differentiation...
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This note was uploaded on 10/04/2011 for the course FINANCE FINANCE taught by Professor Don'tknow during the Spring '09 term at American Internation College.

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L6-Segmentation,Targeting&Positioning - 3)...

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