L7-Product - Product Service and Experiences Product...

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Product, Service and Experiences Product – Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. Product is Tangible. Service – Any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything.
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Today, as products and services become more and more commoditized, many companies are moving to a new level in creating value for their consumers. To differentiate their offers, they are developing and delivering total customer experiences. Whereas products are tangible and services are intangible, experiences are memorable.
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Products and services are external, experiences are personal and take place in the minds of individual consumers.
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Product Classification 1) The core/physical product 2) The facilitating/ functional  product 3) The augmented/ symbolic  product 4) Supporting product
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Product Line VS Product Mix Product Line : 
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This note was uploaded on 10/04/2011 for the course FINANCE FINANCE taught by Professor Don'tknow during the Spring '09 term at American Internation College.

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L7-Product - Product Service and Experiences Product...

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