review-exam1

review-exam1 - you may use bullets for short answer...

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you may use bullets for short answer questions but complete, well-written sentences for essay questions use terms correctly; not be confused with everyday meaning: Example The effect of the expertise of the speaker on the receiver’s acceptance of the message The effect of humor used in the message on the receiver’s attention The effect of cell-phone vs. email on the receiver’s acceptance of the message ( The effect of the reciever’s mood on the acceptance of the message (psychological perspective) The effect of the reciever’s self-esteem on the likehood The effect of the physical appearance of the speaker on the reciver’s acceptance of the message The effect of room temperature on the receiver’s attention The effect of the number of jargons on the acc Conducting an Experiment Step 1: Research question Step 2: Hypothesis Step 3: Operationalization Step 4: Valid and Reliable operational definition Step 5: Control extraneous variables Step 6: Manipulate the casual variable Step 7: Observe results and determine whether they confirm the hypothesis Step 8: Reformulate the theory Step1: Research question What is the effect of Variable A on Variable B? Example: What is the effect of TV violence on Children’s Behavior? Step 2: Hypothesis-A prediction about the effect of one variable on the other variable; not verified or tested yet Drawn from past research, existing information, theory, and personal Step 3: Operationalization
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Description of how to ensure/observe the variables in the hypothesis; quantification of the variables Aggressive Step 4: Requirement for operational definition Validity: measure what it aims to measure? Reliability: Measure consistently “Watching hours” may not be valid, because not all TV consistent violence Step 5: Control extraneous variables What is an Extraneous variable? Variables other than the casual variable that might affect the effect variable; any example? What do we need to control it? –To confirm the predicted causal relationship How to control extraneous variable? Example: Control personal experience of domestic violence (Comparing with two groups) Random assignment!!!!!!!Equal chance to be assigned to each group Make them Equal Psychological Study Keeping them constant? The effect of receiver’s political knowledge on attention to political news Show same messages to two people->Make them equal EXTENSION OF THEORY Adding new causal and /or effect variables TV Violence->Aggression Add a new effect variable-> GPA INTENSION OF THEORY Refining existing variables into sub-variables TV Violence->Aggression (language, sexuality, injury, etc.) Communication example Original Psychological Study
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The effect of speaker’s level of self-confidence upon his/her exhibition of verbal nonfluencies. The higher the self-confidence of the speaker, the higher the number of the
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This note was uploaded on 10/04/2011 for the course COMM 200 at USC.

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review-exam1 - you may use bullets for short answer...

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