Marketing Notes (Test 2)

Marketing Notes (Test 2) - seller then a retailer to a...

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6/20/11 Chapter 7 Positioning Attributes - Single attribute Positioning - Multi-attribute Positioning (Most Desirable) Business Marketing The practice of presenting goods or services for the  consumption by other businesses Strategic Alliances - A cooperative agreement between business firms (strategic  partnerships) Relationships on other cultures. - Keiretsu - A network of interlocking corporate affiliates NAICS(North American Industry Classification System)-        A detailed  numbering system developed by the United States, Canada, and Mexico to  classify North American business establishments by their main production  processes. -In  Consumer Marketing  you have a Producer/Manufacturer that sells to a whole 
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Unformatted text preview: seller then a retailer to a customer-In Business Marketing (B to B) you have a direct sale from the Producer/Manufacturer to the customer. Disintermediation- When you make a sale without using an intermediary. (Direct sale) Evaluative Criteria:-Quality-Service-Price Chapter 6 Evoked Set- The first choice that comes to mind when choosing a product. Ie. If you went into a drug store to find Ny Quil for a head cold. Ny QUil is an evoked set.-Post Purchase Evaluation (Buyers remorse) or satisfaction Life style greatly influences our choices....
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This note was uploaded on 10/04/2011 for the course MKTG 3100 taught by Professor Carley during the Spring '11 term at Kennesaw.

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Marketing Notes (Test 2) - seller then a retailer to a...

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