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Unformatted text preview: Comm 101 Terms Final 22/02/2011 15:05:00 I. Semiotics and Ownership a. Mass Media : Media that is designed to be consumed by large audiences through the agencies of technology b. Mass Communication : Products and messages through media channels c. Culture industries : Media forms whats acceptable in our culture d. Functions of Media : i. Mediate: Serve as an intermediate ii. Produce and surrounds us with signs/messages/meanings iii. Circulate Elements iv. Construct social meaning or order: Frame how we understand people, shapes beauty, shapes desires e. Semiotics : Understanding signs; Studies how meaning is produced f. Sign : a basic unit (signifier/signified) i. Set by culture through language (white dress=wedding) ii. Signifier : The image, word, sound we refer to the concept (actual material or physical) iii. Signified : The concept to which the signifier refers to (aspect or experience in your mind) g. Referent : thing in the word to which the sign refers to. h. Icon : Resemble what the sign signifies (womans bathroom sign) i. Index : Casual link (smoke picture=coughing) j. Symbol : Arbitrary association (nike sign, swastika) k. Language : language structure, rules, grammar, shared meaning. l. Parole : an individual word, which can shift a meaning (slang) m. Content Analysis : Tries to discover processes of representation that might help structure beliefs and feelings i. Quantitative method n. Textual Analysis : Explores the quality of individual text o. Binaries/opposition : the qualities can be grouped into paired oppositions, and they produce key boundaries or differences within culture (usually unequal value attached to one side of the pairing) p. Denotation : In semiotics, specific meaning of given signifier q. Connotation : In semiotics, additional associations with a sign(ex woman- rose-red) r. Anchoring : Attempts to fix meaning of a sign (uses caption to anchor the sign to another idea) s. Intertexuality : How signs connect with other signs; how the media and other text interact (Clint Eastwooddetectivegrand Torinobad ass persona) t. Polysemy : signs can have many meanings u. Codes : System of production of meaning (professional codes of conduct) II. Ownership and Regulation a. Convergence : Coming together of technology and industry to combined content b. Conglomerates : When companies merge; companies buy one another....
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