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Unformatted text preview: o E.g. a Mercedes is a car Signed value- what a product implies, what a product means o E.g. a Mercedes implies wealth The Marketing Concept Management orientation that focuses on identifying and satisfying consumer needs to ensure organizational long-term profits. o Dont want to be near-sighted pay attention to what consumer wants Example Company: Leggs Invented by Robert Elberson Idea sparked due to Lady Brevoni, a stocking in the late 60s and 70s that wasnt doing to well in the market Place utility is enhanced by providing stockings in a supermarket. They thought that fashion changes would increase demand, and location would increase availability, meaning revenue would rise....
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- Spring '07