COMM 3700 notes - COMM 3700: Study Questions How to assess...

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COMM 3700: Study Questions How to assess the validity of survey measures measurement validity : one of four criteria by which the trustworthiness of quantitative research is evaluated. Refers to a measure that accurately reflects the concept it is intended to measure. content validity: refers to how well a measure covers the range of meanings, or the dimensions, included within the concept. ( face and expert) face validity: a form of content validity in which one asks whether a given measure, on its face, appears to tap the full range or scope of a variable, as conceptualized by the researcher. expert panel validity: when a group of experts in an area evaluate the adequacy of a specific measure. Essentially it is face validity performed by a group of experts criterion validity: takes two different forms: predictive validity and concurrent validity predictive validity: a measure must demonstrate that it predicts future behavior concurrent validity: if your new measure assesses the variable you think it will, then the
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This note was uploaded on 10/05/2011 for the course SPCM 3700 taught by Professor Samp during the Fall '08 term at University of Georgia Athens.

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COMM 3700 notes - COMM 3700: Study Questions How to assess...

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