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Unformatted text preview: What are Threats from Suppliers?: poor input, untimely delivery, price spike (e.g., oil producers OPEC Venezuela, Iran, Russia), labor unions -> strikes, credit crunch External Forces: Nature (seasonality, weather), government, media, community (e.g., pollution, goodwill), financial analysts, courts Threats: natural disasters, regulatory intrusions, litigation, bad press, lifestyles choices, cultural changes, Markets, Products (or services), and Customers: Strategic position 1. Markets are discernible segments in which company choose to compete (regions, quality of services, nature of product) 2. Customers: In each market is a niche or target customer (e.g., age, wealth , education, gender) 3. Products or Services: Define the products or services offered. What are the threats from customers?: Stop buying in recession, preference changes, liability, slow to pay bills Strategic Positioning Options Low Cost High Differentiation Broad Market Price elasticity, Economies of scale, Efficiency High quality and expensive labor, inputs, delivery and customer service, R&D...
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- Fall '08