L6 Notes_Part_5 - customer service, R&D Narrow Market...

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Industry Life Cycle
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Strategic Positioning Options Low Cost High Differentiation Broad Market Price elasticity, Economies of scale, Efficiency High quality and expensive labor, inputs, delivery and
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Unformatted text preview: customer service, R&D Narrow Market Difficult niche unless competition is unable to serve market No brand name, limited opportunities, but high barriers to entry from outside, price inelasticity...
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This note was uploaded on 10/05/2011 for the course ACG 5637 taught by Professor Monikacaushoulli during the Fall '08 term at University of Florida.

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L6 Notes_Part_5 - customer service, R&D Narrow Market...

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