197 S10 Class 15

197 S10 Class 15 - Strategyinthe GlobalEnvironment 1

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1 Strategy in the  Global Environment
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Implications of Globalization Industry boundaries no longer stop at borders Shift from national to global markets has  intensified competition Decline in barriers to trade and investment  has opened once protected markets to  companies based elsewhere 2
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National Competitive Advantage  Porter’s Diamond 3
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National Competitive Advantage  Porter’s Diamond 4 Companies from a given nation are likely to  succeed in industries with four favorable  attributes Attributes form a mutually reinforcing  system so that the effect of one attribute is  dependent on the state of the others
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National Competitive Advantage  Attributes of Porter’s Diamond 5 Factor endowments—cost/quality of factors of  production Local demand conditions—most sensitive to  needs of closest customers Competitiveness of related and supporting  industries—benefits from investments Intensity of rivalry—competitive advantage
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Increasing Profitability through  Global Expansion Expanding the market by leveraging products Realizing cost economies from global volume Realizing location economies
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197 S10 Class 15 - Strategyinthe GlobalEnvironment 1

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