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Unformatted text preview: largest audience ever. These audience members are exposed to a medium that they are able to either disregard or further its effects by conversing about it with fellow audience members. The audience determines which businesses and programs will thrive culturally and economically. When I think of an audience, I naturally envision people seated in a dark auditorium anticipating a performance. However, that is usually not the case. The range of reactions that audience members could have is infinite because of all of the possible variables (i.e emotions, time of day, and location). An audience will never react unanimously to a source of media, which is why there is a huge production process of the programs they are viewing. An audiences reaction takes a lot of effort to predict....
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- Winter '08