Ch4class - CHAPTERFOUR:RESTAURANT BUSINESSAND MARKETINGPLANS

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CHAPTER FOUR:  RESTAURANT  BUSINESS AND  MARKETING PLANS •  The Major Elements of a  Business Plan  Market Assessments  The 4 P’s Promotional Ideas
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BUSINEES PLANS Improve the chances of operational  success Assist in obtaining financing Communicate to potential investors
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ELEMENTS OF A  BUSINESS PLAN Cover sheet Description of the business Description of the concept  licenses and lease Market analysis and strategy Financial Data Appendices
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MARKETING Includes sales and merchandising Determines who will patronize a restaurant and  what they want in it Ongoing effort that matches patron with  restaurant Gets into psyche of present and potential  patrons
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Activities that stimulate the patron to want  what the restaurant offers The actions of restaurant employees that  influence patrons after they have arrived  at the restaurant
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Ch4class - CHAPTERFOUR:RESTAURANT BUSINESSAND MARKETINGPLANS

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