RPT_390_Tourism_Marketing

RPT_390_Tourism_Marketing - Terminology Terminology Market...

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Tourism Marketing Tourism Marketing
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Marketing Marketing “Marketing is the process of planning and executing conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” (American Marketing Association)
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Need for Marketing Need for Marketing Why do we need marketing?
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Unformatted text preview: Terminology Terminology Market Supply Demand Equilibrium Market value Traditional vs. Modern Marketing Traditional vs. Modern Marketing Traditional 4 ps Modern 4 cs Positioning Targeting Branding Interactive marketing Internal marketing...
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This note was uploaded on 10/08/2011 for the course RPT 390 taught by Professor Staff during the Spring '11 term at S.F. State.

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RPT_390_Tourism_Marketing - Terminology Terminology Market...

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