RTP_390_Travel_agents_tour_operators

RTP_390_Travel_agents_tour_operators - Marketing Tour...

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Travel Agents and Tour Operators Travel Agents and Tour Operators
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Travel Agents Travel Agents Middleman/agents/broker Retailers Relation to airline industry
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Travel Agents Travel Agents Main tasks Skills Technical Intrapersonal The sales sequence Establishing rapport Investigation of needs Presentation of tourism product Closing sale
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Tour Operators Tour Operators Wholesalers Tour package (Thomas Cook) Tour segmentation Client’s personality Mode of travel Length of holiday International/domestic
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Tour Operators Tour Operators Establishing a tour Research Negotiation Administration
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Unformatted text preview: Marketing Tour Operators Tour Operators Pricing a tour Transportation Accommodation Services Ground transportation Services provided at resort Operational/fixed costs Add mark-up of 20-30% on cost price to cover costs + profit Tour Operators Tour Operators Airline services Scheduled Licensed by government Published timetables Charters Charted to intermediaries Tour Operators Tour Operators Brochure Key marketing tool Info to be included Distribution network Travel agents Public...
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This note was uploaded on 10/08/2011 for the course RPT 390 taught by Professor Staff during the Spring '11 term at S.F. State.

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RTP_390_Travel_agents_tour_operators - Marketing Tour...

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