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4-14-09 - TVStations Dualmarketmethod 100%revenueisINDIRECT...

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4/14/09 22:29 TV Stations Dual-market method 100% revenue is INDIRECT NETWORK FEED Fringe time Syndicated Programming Direct from studio to station Ex. Seinfeld formerly only playing exclusively on NBC, but is now on every station. Episodic- contained storylines Easy to grasp and follow USUALLY 5 SEASONS ARE NEEDED FOR SYNDICATION (100 EPISODES) “Serialized” Not as good as syndication Need to catch up with old episodes Local programming NEWS 2 Types of Station Ownerships Network Affiliate Local network of a Large Station O & O Owned and Operated by network Broadcast TV Regulation Indecency
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All about sex and bad words Cannot air indecent content until “safe harbor” hours FCC v. Pacifica A NYC radio station played George Carlin “Dirty Words” monologue one morning The monologue mocks the notion of indecency regulation on TV) The FCC fined the station $500
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