Wrestling_with_the_Image

Wrestling_with_the_Image - Pope Gregory 15 th creates the...

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Wrestling with the Image PR – The Flip Side of the Journalistic Coin
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Public relations defined The attempt by information, persuasion and adjustment, to engineer public support for an activity, cause, movement or institution. Edward Bernays The Engineering of Consent
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1622
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Unformatted text preview: Pope Gregory 15 th creates the Sacra Congregatio de Propaganda Fide 1627 Pope Urban 8 th creates the Seminary of the Propaganda A 1600’s PR Campaign … Bread & Circuses Ivy Lee (aka Poison Ivy) Bernays Pseudo Events Agenda-setting & Framing The Spin Zone...
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This note was uploaded on 10/07/2011 for the course MC 2000 taught by Professor Freeman during the Spring '08 term at LSU.

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Wrestling_with_the_Image - Pope Gregory 15 th creates the...

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