EXAM 1

EXAM 1 - Exam1 Persuasion Positives...

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Exam 1 15:52 Persuasion Positives Speaks of your ability to influence others Negatives Manipulation Persuasion is a necessary part of life. In a market economy, persuasion is necessary. What makes persuasion? Persuasion and not coercion Coercion means a person has no choice At some level if you have successful persuasion, they have to have trusted you. There is an implicit notion of accountability Any form of persuasion involves communication “The pigeon form of communication” Transitional form (linear model or transitional model)
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Linear Model of Communication Source -> Message -> Channel -> Receiver Two questions concerning understanding communication Is the message getting there? Whether or not you can concisely convey your message Suggests that the message that is sent out by the source is easily understood by the  receiver Weaknesses of the model Model doesn’t take into account that the receiver will understand it differently Model doesn’t take into account the way that a channel can change the way a message  is received Could be because of the channel The model only points one way There should be an arrow going from the receiver back to the source Persuasion The co-production of meaning that results when an individual or group of individuals  uses language strategies and/or symbols to make audiences identify with them You see the same components as the “Linear Model” There is a source The persuader Language or symbols are the “message” There is a “medium” or “channel” Television, Internet, face-to-face
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There is an audience or “receiver” The message brings the “persuader” and the “audience” together An audience has to be involved for persuasion to possibly occur The audience has to be cooperative and involved in the process Doesn’t mean the audience has to agree Affective persuaders form a relationship with the audience  They come together to share in the reality Shared reality = identification Persuasion is often thought of as a strategy to change people’s opinion, but it’s actually  mostly used to reinforce someone’s opinion. Strategies of Identification Obvious and direct Simply means this strategy is trying to say “I am one of you.” Persuade someone by talking their language Identifying your ways with their ways Creating Antithesis; “Us” vs. “Them” The persuaders tries to unite the audience with them by setting themselves apart from  someone else Saying they are better than someone else Ridicule the other side Unnoticed and subtle Assumes that the audience is already with them or on the same page
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This note was uploaded on 10/07/2011 for the course MC 2525 taught by Professor Song during the Spring '07 term at LSU.

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EXAM 1 - Exam1 Persuasion Positives...

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