Feb_11_2010_Lecture_Outline

Feb_11_2010_Lecture_Outline - B. Primary Audiences vs....

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Feb 11: The Audience I. Audience:   Who watches the Super Bowl? II. Identification with the Audience Demographic Identification Shared Circumstances Ideological Identification - Shared cultural beliefs - Group-specific norms III. Key Characteristics of Contemporary Audiences A. Size Strategies: Broadcasting vs. Narrowcasting
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Unformatted text preview: B. Primary Audiences vs. Secondary Audiences C. Anonymity D. Audience Control • Control over reception of messages • Control over production of messages-User-generated content Felicia Song, Spring 2010 Not to be Used Without Permission...
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This note was uploaded on 10/07/2011 for the course MC 2525 taught by Professor Song during the Spring '07 term at LSU.

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