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Feb_18_2010_Lecture_Outline - • Third-Party Ratings for...

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February 18: Audience Analysis I. Functions of Audience analysis - Gather information about audience - Evaluate message effectiveness  II. Audience Segmentation Demographics Psychographics  - VALS III. Methods of Audience Analysis
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Unformatted text preview: • Third-Party Ratings for Various Media • Polling & Surveys • Dial-group testing • Focus Groups • Internet cookies Felicia Song, Spring 2010 Not to be Used Without Permission...
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