Feb_18_2010_Lecture_Outline - Third-Party Ratings for...

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February 18: Audience Analysis I. Functions of Audience analysis - Gather information about audience - Evaluate message effectiveness  II. Audience Segmentation Demographics Psychographics  - VALS III. Methods of Audience Analysis
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Unformatted text preview: Third-Party Ratings for Various Media Polling & Surveys Dial-group testing Focus Groups Internet cookies Felicia Song, Spring 2010 Not to be Used Without Permission...
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This note was uploaded on 10/07/2011 for the course MC 2525 taught by Professor Song during the Spring '07 term at LSU.

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