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Feb_25_2010_Lecture_Outline - in a society of people III...

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February 25: Culture & Persuasion  I. Intro to Culture  High culture Pop culture Subculture II. What is Culture?  - “the totality of human products [which includes] knowledge, belief, art, morals,  law, custom, and any other capabilities and habits acquired by a human being”  - The essence of culture is the creation and sharing of meanings
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Unformatted text preview: in a society of people. III. Key Characteristics -Material Culture -Non-material Culture • Cultural Beliefs • Cultural Values • Cultural Behaviors • Institutions Felicia Song, Spring 2010 Not to be Used Without Permission...
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