Jan_21_Lecture_Outline

Jan_21_Lecture_Outline - strengthen them too B Strategies...

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Jan 21 Lecture Outline: Dynamics of Contemporary Persuasion I. Introduction: How do we typically think persuasion works?  A. Linear Model of Communication Source  Message  Channel   Receiver B. Weaknesses of this Model II. This Course’s Working Definition of Persuasion: Persuasion is the co-production of meaning that results when an individual or group of individuals uses language strategies and/or symbols to make audiences identify with them. Variables in Persuasion: Persuader, Audience, Message, Medium III. Persuasion as Identification A. Persuasion aims to not only alter and change attitudes, but reinforce and 
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Unformatted text preview: strengthen them too. B. Strategies of Identification 1) Obvious and direct 2) Creating Antithesis; “Us” vs. “Them” 3) Unnoticed, subtle IV. Characteristics of Contemporary Persuasion in a Mediated World • Audience-oriented Felicia Song, Spring 2010 Not to be Used Without Permission • Causes of successful persuasion are hard to determine • Much is left unsaid; use of irony • Everywhere, but invisible to us • Reflexive and on-going Felicia Song, Spring 2010 Not to be Used Without Permission...
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Jan_21_Lecture_Outline - strengthen them too B Strategies...

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