Jan_26_Lecture_Outline

Jan_26_Lecture_Outline - Self-disclosure Conversational...

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I. Aristotle on Rhetoric  Persuasive Settings for Public Speaking - Deliberative speeches - Forensic speeches - Epideictic speeches Key Components of Persuasion - Claim - Proof o Inartistic Proof o Artistic Proof: Ethos Pathos Logos II. Five Canons of Rhetoric (from  Rhetorica ad Herennium ) Invention Arrangement Style Delivery Memory III. Case Study: Martin Luther King Jr.’s “I Have a Dream” speech IV. Electronic Eloquence Personification
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Unformatted text preview: Self-disclosure Conversational style Felicia Song, Spring 2010 Not to be Used Without Permission Verbal distillation Visual dramatization- Pseudo-events V. Characteristics of Contemporary Persuasion in a Mediated World Audience-oriented Causes of successful persuasion are hard to determine Much is left unsaid; use of irony Everywhere, but invisible to us Reflexive and on-going Felicia Song, Spring 2010 Not to be Used Without Permission...
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Jan_26_Lecture_Outline - Self-disclosure Conversational...

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