Jan_28_Lecture_Outline - January28:MediainPersuasion

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January 28: Media in Persuasion I. Marshall McLuhan- “The Medium is the Message” Media = Medium + Content II. Walter Ong’s Theory of Media Cultures Culture Medium Sender-Receiver Thinking Style  Persuasive                                                                     Experience                                                                                                   Technique     Oral  Face-to-face Immediate No abstract thought Memory aids/ Stories Literate Writing / Separated Abstract thought/ Evidence/ Print Reason  Logic Electronic TV/radio
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Jan_28_Lecture_Outline - January28:MediainPersuasion

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