March_11_Lecture_Outline

March_11_Lecture_Outline - to those feelings. A. Emotions...

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I. Attitudes : “a learned predisposition to respond in a consistently favorable or unfavorable manner with  respect to an object.” (Fishbein and Ajzen 1975) Four key characteristics:  evaluative, learned, predispositions, and flexible stability Attitude Formation Attitudes are generated from three types of information 1) Cognitive information  - Beliefs: ideas we have about what is true or false - Continuum of central beliefs and peripheral beliefs 2) Affective/emotional information 3) Past behaviors and experience III. Motivational Appeals - Feelings-based (or affective) approach to persuasion Emotions:  belief systems that guide how we understand our feelings and how we organize our responses 
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Unformatted text preview: to those feelings. A. Emotions are socially constructed; feelings are physiological B. Socialization theory: individuals acquire personality and learn the ways of life through a process of social interaction.-Significant others: interaction and identification-Generalized others C. Emotions involve our self-esteem. -Emotions structure and order our experiences. IV. Strategies of Motivational Appeals Felicia Song, Spring 2010 Not to be Used Without Permission A. Personal relationships B. Narratives C. Humor D. Fear Appeal (1) Develop severity of the threat (2) Prove likelihood of threat (3) Show efficacy of suggested solution Felicia Song, Spring 2010 Not to be Used Without Permission...
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This note was uploaded on 10/07/2011 for the course MC 2525 taught by Professor Song during the Spring '07 term at LSU.

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March_11_Lecture_Outline - to those feelings. A. Emotions...

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