March_25_Lecture_Outline

March_25_Lecture_Outline - March25:LanguageinPersuasion...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
March 25: Language in Persuasion I. The Nature of Language A. Signs Semiotics: Ferdinand de Saussure divided  signs  into two components: - The  signifier - The  signified B. Meaning exists in people, not in the signs themselves Signs are flexible, arbitrary and culturally learned Denotative meaning vs. Connotative meaning A.  Strategy of Naming  Doublespeak: a form of strategic ambiguity - Euphemism
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

March_25_Lecture_Outline - March25:LanguageinPersuasion...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online