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Unformatted text preview: MC2525 R EVIEW S HEET FOR F INAL E XAM Exam Format : 50 Multiple-choice and True/False Questions Materials to be drawn from: - Class content from 3/25-5/6- Moodle readings from both Case Studies readings on PR, How Advertising Works (Woodward & Denton)- Borchers Ch 7: 191-193, 196-198; Ch 6: 171-182; Ch 10: 272-283, 292-295, 298-301; Ch 12: 325-329, 335-347; Ch 11: 256-261, 266-268; Ch 13: 357-381; Ch 3: 63-75, 81-91 For the following terms, (1) know the definition , (2) understand the significance , and/or (3) be familiar with examples : 1) Language: sign (characteristics of); signifier, the signified; semiotics- Meanings exist in people, not in the signs or symbols themselves.- Denotative vs. connotative meaning- Functions of persuasive language- Naming, doublespeak, strategic ambiguity, euphemism; rhetorical hyperbole, emotional language- Framing: agenda-setting, interpretation, spin control, drama creation 2) Visual Images: images as representations of reality, iconic sign; how images attract attention, visual...
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This note was uploaded on 10/07/2011 for the course MC 2525 taught by Professor Song during the Spring '07 term at LSU.
- Spring '07