Matt Hines HISP200 Assignment #2 Section 0104 According to McDonough and Benne, authors of Cradle to Cradle: Remaking the Way we Make Thing , corporate business plans still operate under the same assumptions made during the Industrial Revolution. The authors assert that in spite of the plethora of newfound knowledge surrounding the environment and adverse affects industry can have on it, modern industrial production continues to produce the same way one would 50 or 100 years ago. Initial production ideas sprouting from the industrial revolution such as producing goods as quickly and cheaply as possible have remained the sole goal of most industries. While efficiency is never a bad thing, the neglect of all other factors involved in the production process is far worse for society than the marginal benefit of maximized efficiency. The Western view saw nature as a dangerous, brutish force to be civilized and subdued. (Cradle to Cradle, page 25) The quote above was taken from the Cradle to Cradle
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