MGT 103

MGT 103 - Consumer and Buyer Behavior October 6, 2011...

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Unformatted text preview: Consumer and Buyer Behavior October 6, 2011 Feedback on Julia Browns talk Buzz, Viral, and Word-of-Mouth marketing Consumer and Organizational Buying Process The many components of decision-making Coffee purchasing behavior Best Buy Todays Topics Feedback? What did you learn? Julia Brown What are they? How are they different? Who creates them? Buzz, Viral, and Word-of-Mouth Consumer Buying Process Perceiving a need Ways to activate? Problem Recognition Internal Search External Search Information Search Evaluative criteria Consideration set Alternative Evaluation From whom to buy When to buy Purchase Decision Consumer satisfaction or dissatisfaction Cognitive dissonance (buyers remorse) How is this managed? One way to reduce cognitive dissonance http://www.energymuse.com/index.php/company/repairs Postpurchase Behavior Extended problem solving Limited problem solving Implications for marketers High vs. Low Involvement Purchase task Social surroundings Physical surroundings Temporal effects Antecedent states Situational Influences Organizational Buying Process...
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This note was uploaded on 10/06/2011 for the course MGT 103 taught by Professor Nelson during the Fall '08 term at UCSD.

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MGT 103 - Consumer and Buyer Behavior October 6, 2011...

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