week 3_Web 2 - Thisweek Internetmarketingresearch...

Info iconThis preview shows pages 1–12. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing Research 1 This week  å Internet marketing research - Consumer generated media - Web analytics 
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Marketing Research Internet Marketing Research: 1. Consumer Generated Media å “"Consumer-Generated Media" (CGM)  encompasses the millions of consumer- generated comments, opinions and personal  experiences posted in publicly available online  sources on a wide range of issues, topics,  products and brands” 2 Buzzmetrics.com
Background image of page 2
Marketing Research Examples 3 Other sources: Blogs Discussion rooms Media/Content Driven Forum Driven/Networks Bookmark/Story Sharing
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Marketing Research 35 plus hours of video are updated to YouTube every minute . 300 000 new people join Twitter every day. 155 million Tweets per day. 11.5% of the world are now on Facebook, 51% of the US . The average US home will have 5 to 10 web enabled devices by 2014 50% of TV viewers around the world watch Internet TV. Over 5 billion photos on Flickr, 2.5 billion photos per month on Facebook. Why Care about CGM?
Background image of page 4
Marketing Research Why Care about CGM? 5
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Marketing Research Why Care about CGM? å We (as marketers) has lost control of “the  message” å Consumers talk together at an unprecedented  speed 6
Background image of page 6
Marketing Research Example: Kryptonite 7
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Marketing Research Example: Kryptonite 8 Source: Fortune
Background image of page 8
Marketing Research Example: FedEx Furniture 9
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Marketing Research Example: FedEx Furniture 10 Source: Cymfony.com
Background image of page 10
What can marketers do? Listen, learn and act!
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 12
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 10/11/2011 for the course MARKETING 368 taught by Professor Wang during the Spring '11 term at Rutgers.

Page1 / 41

week 3_Web 2 - Thisweek Internetmarketingresearch...

This preview shows document pages 1 - 12. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online