L 2 NPD process

L 2 NPD process - The New Product Process...

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Unformatted text preview: The New Product Process http://www.news87online.com/index2.html?t202id=95374&t202kw=exposed2 Strategic Planning in New Products • Opportunity identification and selection • Strategic planning leads the direction of new product activities Strategic Planning in New Products • Guided by firm overall strategy − Competencies/resources − Balance between exploration and exploitation Strategic Planning in New Products • Though not all new product ideas are planned, innovation usually requires strategic planning − Especially in big organizations The New Product Process • The stage-gate process by Robert Cooper • 80% of North American companies: Proctor & Gamble, HP, Du Pont • A process about how to move a new product project from idea to launch. • A game plan about how to manage NPD process to improve effectiveness and efficiency. Stage-Gate NPD Process Stage 1 Gate 2 Gate 1 Idea Stage 2 Gate 3 Preliminary Investigation Stage 3 Gate 4 Stage 4 Gate 5 Stage 5 PIR Ideation Detailed Investigation (Build the business case) Development Testing & Validation Full production & Market launch Initial Screen Second Screen Decision on business case Post- development Review Precommercialization Business Analysis Post- implementation Review • Ideation: concept generation • Initial screen: general evaluation...
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L 2 NPD process - The New Product Process...

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