L 6 customers as innovators

L 6 customers as innovators - Understanding Customer Needs...

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Understanding Customer Needs Is Difficult Focus on outcomes instead of solutions What about a more radical approach? Customers as innovators
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Customers As Innovators Bush Boake Allen (BBA) GE Plastic LSI Logic NikeiD Stata software
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Customers As Innovators
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Customers As Innovators
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How to Turn Customers into Innovators? 5 steps: 1. Develop a user-friendly tool kit Enable quick trial and error experiments A design language familiar to the customers Include some standardized designs
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How to Turn Customers into Innovators? 2. Increase flexibility of the production process Allow fast and low cost production of customized designs
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How to Turn Customers into Innovators? 3. Carefully select the first customers to use the tool kit. Customers with strong needs for custom products With strong design skills
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How to Turn Customers into Innovators? 4. Continually evolve the tool kit and satisfying leading-edge customers
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Innovators? 5. Adapt business practice accordingly
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This note was uploaded on 10/07/2011 for the course MKTG 475 taught by Professor Shaojiecui during the Fall '11 term at Ill. Chicago.

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L 6 customers as innovators - Understanding Customer Needs...

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