Chapter 17 - CHAPTER 17: SPEAKING TO PERSUADE Todays Goals...

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Unformatted text preview: CHAPTER 17: SPEAKING TO PERSUADE Todays Goals Persuasive speech: Definition Types Organizational patterns Introduction to the persuasive speech assignment Definitions Rhetoric: the arts of using language as a means to persuade in any given situation. Persuasion : the process of influence Persuasion involves any movement by a listener from left to right, or right to left. Strongly Strongly Oppose Oppose d d Moderatel Moderatel y Opposed y Opposed Slightly Slightly Opposed Opposed Neutral Neutral Slightly Slightly In In Favor Favor Moderately Moderately In In Favor Favor Strongly Strongly In In Favor Favor Ethical Stances Quintilian (35 A.D. 95 A.D.): speech should be appropriate for the occasion the speaker should live by the actions they advocate Martin Buber (1878 1965): I/Thou relationship is ideal John Rawls (1921 2002): Speakers and audience members should adopt a veil of ignorance People should suspend their preconceptions so that they judge the words, not the people. Persuasion and Cognition: How to change an audiences beliefs Anticipate audiences thoughts and address counter arguments Choose a target audience (those who you most want to influence) Pick a level of influence Attitudes (likes/dislikes) Beliefs (true/false) Values (wrong, bad/right, worthwhile) Easier More difficult Using Motivation to Persuade...
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This note was uploaded on 10/11/2011 for the course CMS 306M taught by Professor Gomez during the Fall '06 term at University of Texas at Austin.

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Chapter 17 - CHAPTER 17: SPEAKING TO PERSUADE Todays Goals...

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