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Unformatted text preview: SWOT Analysis sonic-s: Kmnah Andrus. Harv-id Also. ‘WI: In! Cowman"- W by Hohhot Ind
WWII E. Shrader — Mmunem )7 7 SWOT Internal Factors
Strengths Weaknesses External Fggtors
Opportunities Threats External and Internal Analysis lMemnl MIMlI
.‘rm' wmmﬁ Scintillation: ._.s.. ﬁﬁ____1 2/15/2010 SWOT Strategy formation is a process of conception:
the outcome of thinking, using a very simple
model. At the heart oi it Is the SWOT
diagnostic. SWOT requires the executive to
think initially about two streams: an external
appraisal and an internal appraisal... Definitions Strengths are capabilities that enable your company
to perform well. Weaknesses are characteristics that prohibit your
company from performing well. Opportunities are trends. forces, and events your
ﬁrm can capitalize on. Threats are possible events or forces outside of your
control that your company needs to plan for or
decides how to mitigate (make less intense or
severe). What Are the Company/s Strengths,
Weaknesses, Opportunities and Threats ? - SWOTrepreseMstheiirstimerin
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Oppnnurullin. and Tirrmn Threats What can diminish industry profitability? amwirwwmmrmawk's tearvarMIu'mmlwm [mm-m: inlﬁrl'rﬂ‘ﬂ‘i
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. What changes might impact the firm? mmwrmmmmsymzwisz. ma. ' _ _ _ I a Ulwdﬁl - AMwWWMlmmhw Are exrstrng competitors capable of dlsruptlng . "mummy... menus-whim things? a Fmrnummumrawnam: t mmvrmmmm ’ . Amwmlwammmin ' mmnmwuwaw
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WM . Ware-ﬁsh Mammy-r Process for applying the technique: The Steps 0f SWOT Mail/Sis - List strengths, weaknesses, npporlunities and
threats. I Identify ﬁt between internal capabilities and external
— Match strengths with opportunities
- Emnhislle, expand,grew.eln.
- Identify weaknesses with opporlunttles
' Devliopmuiidmmduuammauu, m.
— Match strengths with threats
' Diversify. consider, Inllelplil. etc.
- Link weaknesses with threats
- Sell. quh, mu: away, munch. me. SWOT The analysis seems to work and Is easy to undertake and to
understand. Considered by cansuitams to be a rimeiy, useiul, and resource
efﬁcient form of matey: analysis. But the model gives little guidance on how to evaluate
parllcular strenslhs, weaknesses. opportunities and threats. Consequently, managers must be willing and able to combine
analysis and intuition. ...
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This note was uploaded on 10/12/2011 for the course MGMT 377 taught by Professor Staff during the Spring '08 term at Iowa State.
- Spring '08