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3 - ~44A.1 Bimota a An Italian company that considers...

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Unformatted text preview: 1/19/2010 ~44A . .1 Bimota a: An Italian company that considers themselves to be makers of true ‘ super-bikes’ Moto Guzzi @ An lLsImn firm M is one ofEumpe‘s oldest mmycle mmuhnurm Bombardier Triumph _ ' - A recreational products firm located in , Norton ‘ Quebec — makes a three-wheel roadster] F . BSA motorcycle Vincent * Tnumphis v- makingacnmc- 1/19/2010 Lifan Motorcycles Shanghai Motorcycle Works A Chi-m Cmnplny um manta: only mm Menu, Philippmes, Vial-um. ma - mi. Xmg-fiJ Q ' ‘ ‘ 11$ may; Name means ‘happiness' , Iargm Chinese market New Emu-n! _ _ , The emergence of electric cycles — substitutes and Dismpuvc Iechnnlngy” Substiruu for engine technology” A porentill chmr" disruptive/sustaining technologies Zero Motorcycles - eleclric din bikes 1.4"!» when“. mflnwm| ,. m... mmk-ddh—umfi‘I-m 1m ;:l:4 Harley-Davidson Preparing for the Next Century Management 377 Brad Shrader Questions - 1 - What are the key events in Harley’s history? ~ Describe Hadey’s competitive position. — Why did Harley lower its sales estimate for 2005‘? m What are Harley‘s inmal strengths and weahicsses‘? — What is the Harley mystique? Questions - 3 ~ What u use Productivity mm- A WhoixEnkBuelllndwhydid hemwluvnflarkytnsmhis company? Whll |l the V-Rod? Wily ii this product signifimt in the future ofthncornmy‘? Is the V-Rndn ms? What do you thinkofllu Rider's Edge and Rants] Program" — Is the market slowing {or W n Haw the nut Buick or Levis" — IfHurley china“, will it slim cummt custom? C an Hurley meet it: got! ofsellitlg 400,000 burns in 2007" » Can Hula; mun ynuuw noun? Woman? Other nm—mditiuml “SWINE“. Wlm is Hurley‘s strategic invent" *Déwbm 0? mm at Summary Harley-Davidson Co. Exemplifies a remarkable management—led businessmfonnntion 01's 1mg standing manufacturing company. The company successfully met global competition and continues to innovate to maintain its market posi‘ion 7 but the filturc Sculls a little unocmin. Mariner gznwth is decreasing Aging luby boomers form Hulay-Davrdm‘s customer base; the median age ofHarley buyers is 46. cwmpared with an industry average of38. Nine percent are women. and only 16.5 percent of Harley's menu: comics fmm outside the United Slams. How should Hurley compete in its industry and for future success? Questions — 2 — What external nppaltunrhes exist for the company" — Wiulars the tumor um? Is in Slgnlficalll that die median age of motorcycle ndu continuum mum" Why were theltpanese summfitl an unsung the motorcycle industry? mutate Hui ey': oppoflunilies for growth ml diverisit'mntm'l What key resource: Ind commando“ Hadey possess? Dumb: Harley's perfume: under AMP control. Wluleleur 'c Chains lus Harley made in ynsitian and promote its products? Who are the mun industry cumpetnun and what malt“ ugh worthy of airman: consideration? Questions - 4 g; - According to the case — “The stronger the brand is with the older generation, the weaker it is with the younger generation.” — Do you agree? - 15 Harley the next Buick or Levis? *5 Di irflrmgbifi’t >1: men.m34\ WWW, mum i 1/19/2010 Wicks inn ammo Harley-Davidson Preparing for the Next Century Management 377 Brad Shrader Questions — 1 — What are the key events in Harley’s histmy? — Describe Harley’s competitive position, — Why did Harley lower its sales estimate for 2005? — What are Harley’s internal strengths and weaknesses? — What is the Harley mystique? Questions - 3 Mint is ‘11): Prod nativity Triad‘!‘ Who is Enk Buelland why did he uecdlolelvo Huxley mum his Dummy? mini is the V—Rod'.’ Why is this product sigm'fiunl in the future uftha wmpulfl u m V-Rod - rm? - What do you think ofthe Rider‘s Edmund Kenn] Plosnms'! - is the "trinket slowing for Hurley? ls Hurley the next Buick or Levis, ill-hula chlngus. will it disagreement customers? Cun Hurley meet its goal oflollina 400.090 bills in 2007'! Can Hafiz; nth-net younger riders? Woman? Other nnnmdmoml customers. what is Hurley‘s strategic intent? *Degtmbu'rfi t7?- SWOT -‘k Summary Harley-Dividson Co. exemplifies u re'ntarkahle management-led business Innsfonnation ofa long standing manufacturing company The wmpmy successfully met global competition and continues In innovate to mnintain its market position — but the future seems a little uncertain Market growth is declelsing Aging hairy hammers fvnn Harley—Davidson's customer base; the median age of Harley buyers is 46, compared with an industry average af3B. Nine percent are women, and only 15.5 peroem of Harley‘s revenue comes from outside the United sates. How should Harley compete in its industry and for future success? Questions - 2 Wlm external oppofl‘uuili ea exist for the company/7 What are the‘mjorthrmts’ '5. it Significant that the median age ul‘ motorcycle rider canonuestu “mm" Why were the lap-nae sum-55M in utterinath: motorcycle Industry' Whlt are Harley‘s apporrumrisror growth and diva-slfiunon? What key reseurms and competenciesdoa Harley prisms” Desmbe Harley's per-fortune: under AMI mm]. Willi clear smlegc ch vices has Hurley made to position and promote its products? Whom the min i competitors and what nukes each worthy of magicmtion” Questions - 4 According to the case — “The stronger the bmnd is with the older generation, the weaker it is with the younger generation.” - Do you agree? - ls Harley the next Buick or Levis? 1:5 0x simiangimk ek Oppreanituzsk_ Miicalénerrtsk VFW at 1/19/2010 l , Nahum uffmmda Jeff Bleustein Format CEO Vaughn Beals 7 Jim Ziemer Tnmlmmd cw Naw CEO Marlon Brando .141 __._ .1 1 f-\ Brando rode 23 Tri umph / Thunderbird 650 in lhe , movie The Wild One’, ml 61 Harley as the case suggfits, ? I a l 1 .J 1 1 1 1 1 1 I SpringerSalMli Han-y Night Train A Elvis owned several Hafleys. 1/19/2010 1% ‘1" 1/19/2010 VRSCDX Night Rod 2008 105‘“ Anniversary cdihon of Screamm’Eagle from Buell B1951 4h: HD SBU now feels it can make raping bikes to compete whh Ducati, 2008/09 case update ‘ Halley recently announced il‘s imam Io purchase Italian ' mmmmmMVAW Own The world motorcycle Industry - MVAgustahasrwalmands — Th: Ayah high-performance mmnrcycle - Casi“. a light-weld“ bik: | -_..L.. .WKMWL _ . 1/19/2010 Polaris- tn: other US makenalsn producos snowmobiles and other sport-cmfi. Victory Vision HDR 2001 Vldury Kluapm The World‘s Fastesi Indian - movie Indian Chief Indusn'vaide competitor: mam: motors for many productsl WAHGIIL lila‘lfllfly‘lish Impress“! mm mm: win: Imam undo— mnwiuuhw-md- mmmmhwh 1mg Ha RM min. ”4 am up Europe. finwd with I L332“ 'Fln sax' m Influymmdinl mzmaom Mecmlthzl-nituhflnmnynkfiATV: And PWCJva M9J9IMWUIB. Hm VTX — Hlfl'y 'IOOIL IIIM’ 1/19/2010 The 650 Ninja— this model was one of the first super-bikes Suzuki campcles in mos! segmcnls' muting, sport. mmmmss. 0!? mad, cruiser, etc. Yamaha cunsiders itself to be among .m. 1 ‘. [he most 2 - ‘ ~ divewe manufacturers: r“ 9 .. ‘ ‘ ‘ wifll . ' - '_ . _ mmmcyclcs‘ ATVs, unheard maria: cngines, 1 . musical instrumcms, ' ' wav: runners golf carts, dc. Known fol extremely high quality and performance — able to change a price premium- somefimes up no 40% over similar bit-54 High quality and high pcxfmmance — competes successfully inEumpc — cnnsiders fisclfko bath: ‘most beautiful’ motorcycle. ISU MBA: and Dr. DuM-rie at BMW Weir Mvmchen , AMI, 2009 ...
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