GE Model - GE Model Syed Ferhat Anwar Difference from BCG...

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GE Model Syed Ferhat Anwar
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Difference from BCG BCG is based on two quantitative data i.e. Market Growth Rate and Relative Market Share. GE takes into consideration two major variables i.e. Market Attractiveness and Business Strength which can have both quantitative as well as qualitative variables. Furthermore the strategies are competition based.
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Business Strength Strong Medium Weak 5.00 Strong Market Attractiveness 3.67 Medium 2.33 We a k 1.00 5.00 3.67 1.00 2.33 Classification of GE Matrix
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PROTECT POSITION Invest to grow at maximum digestible rate Concentrate effort on maintaining strength INVEST TO BUILD Challenge for leadership Build selectively on strength Reinforce vulnerable areas BUILD SELECTIVELY Specialize around limited strength Seek ways to overcome weakness Withdraw if indications of sustainable growth are lacking BUILD SELECTIVELY Invest heavily in most attractive segment Build up ability to counter competition Emphasize profitability by raising productivity
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GE Model - GE Model Syed Ferhat Anwar Difference from BCG...

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