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Unformatted text preview: • industry size and trends • fixed v variable cost bases • product/service ranges • differentiation, strategy Product/Technology development, eg: • alternatives price/quality • market distribution changes • fashion and trends • legislative effects © alan chapman 2005, based on Michael Porter's Five Forces of Competitive Position Model . Not to be sold or published. More free online training resources are at www.businessballs.com . Alan Chapman accepts no liability....
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- Spring '10