Supply+Chain+Management - • The design is eventually...

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INTRODUCTION TO SUPPLY CHAIN MANAGEMENT
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SUPPLY CHAIN OVERVIEW
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FORREST GUMP
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TOMMY BOY
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NETFLIX
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1: Customer returns movie in preaddressed mailer to local distribution center Step 2: Netflix employee scans the disc’s bar code Step 3: System retrieves next customer and mails the disk Step 3: If no customer is waiting for the disk it is sent to San Jose
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1999 Made from cardboard, the first Netflix mailer weighs more than an ounce With only 100,000 customers, reducing material and shipping costs is not yet a priority for the company
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2000 Customers are asked to peel off a sticker to reveal Netflix's return address
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Unformatted text preview: • The design is eventually deemed too complex 2001 • Made from plastic instead of paper • This mailer is cheaper, but it sometimes inflates when transported on airplanes 2004 • For the first time, the company uses the mailer to promote the release of a DVD 2005 • Adds a bar code at the bottom of the envelope • The result of more than five years of experimentation, this mailer transports approximately 1.4 million DVDs a day to Netflix's 4.2 million subscribers NETFLIX SUPPLY CHAIN V1 NETFLIX SUPPLY CHAIN V2 THE FUTURE?...
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This note was uploaded on 10/12/2011 for the course ACCOUNTING 221 taught by Professor Staff during the Spring '11 term at North South University.

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Supply+Chain+Management - • The design is eventually...

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