5. Chapter 5 Reading Guide

5. Chapter 5 Reading Guide - • • • • • •...

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Unformatted text preview: • • • • • • Chapter 5 Reading Guide What are the three stages of media development? Womenʼs magazines – First successful one? – Which was the predecessor for other womenʼs magazines and who edited it? Golden Age of magazines – Which signaled the start of this age in 1885? Muckrakers – What was muckraking? – What three things did it lead to? (see Page 123) – Know these muckrakers: • Ida Tarbell • Lincoln Steffen Magazines to know – Saturday Evening Post – Readerʼs Digest – Life – Look – Sports Illustrated Special Interest magazines • Types of magazines – Consumer – Trade – Public relations – Journals – Comic books – Zines – Webzines • Business of magazines – Editorial • Title of person who is most important and often is the founder • What is a contributing editor? – Advertising • What is CPM? – Circulation terms to know: • Controlled circulation • Demographic editions • Paid circulation • Regional editions • Split-run editions Magazine readers – What is pass-along circulation (also called pass-along readership)? • • Other terms to know: – Adjacency – Complementary copy – Desktop publishing – Mission statement – Muckraking – Pulps – Special interest magazines – Sponsored magazines ...
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5. Chapter 5 Reading Guide - • • • • • •...

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