Ch 2 - Strategy Fall 2011 S

Ch 2 - Strategy Fall 2011 S - Chapter 2 Competitive...

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Chapter 2
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Competitive Dimensions Price : make the product or deliver the service cheap Quality : make a great product or deliver a great service Delivery speed : make the product or deliver the service quickly Delivery reliability : deliver it when promised Coping with changes in demand : change its volume Flexibility and new product introduction speed : change it
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Order winner – a dimension that differentiates a firm’s product from those of other firm’s Order qualifier – a criteria that is used to screen possible products
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Operations strategy is concerned with setting policies and plans for the use of a firm’s resources to best support the company’s long term strategy.
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A firm’s operations tend to affect one another. Consequently, they should be designed so that they complement one another
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Activity System Map
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To have a competitive advantage, you need to Perform activities differently from competitors Perform different activities
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An firm cannot excel simultaneously on all competitive dimensions!
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Ch 2 - Strategy Fall 2011 S - Chapter 2 Competitive...

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