Mass media test review test one

Mass media test review test one - Mass media test review...

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Mass media test review Chapter one Adversarial relationship- a relationship in which two parties contend with or oppose each other. In the United States, the media are expected to have an adversarial relationship with the government so that they can serve a watchdog role. Antitrust Laws- laws that prohibit monopolistic practices in restraint of trade. Censorship- Any action that prohibits an act of expression from being made public. Communication-the process of human beings sharing messages. Conglomerates- large companies that own different parts of the same industry Convergence-the merging of technologies, industries and content, especially within the realms of computer, telephone and mass media Cross-merchandizing- promoting a product in one form to sell it in some other form Cultural Imperialism- the displacement of a nation’s customs with those of another country. Economies of scale- savings that accrue with mass production. Entrepreneur- an individual who invests the time and money to start a new business Feedback- Messages that return from the receiver of a message to the source of that message First amendment- the part of the U.S. Constitution’s Bill of Rights that guarantees freedom of speech. Fourth estate- the press as an unofficial fourth branch of government Gatekeeper- those who determine what messages will be delivered to media consumers. Group ownership-the acquisition of the same type of business in more than one market area by one company.
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This note was uploaded on 10/13/2011 for the course TVRA 1165 taught by Professor Dunphy during the Fall '08 term at CUNY Brooklyn.

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Mass media test review test one - Mass media test review...

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