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Unformatted text preview: 2. out compete call for proposals partner incentives key referrals (e.g., small firm can't handle SEC refers you see (a) above, personal contacts, participating in community activities, speaking engagements, repeat business) advertising target specific industries lowball 3. merge with other firms (e.g., retiring CPA wants to ease client’s transition) - discuss pitfalls or merging d.special services...
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This note was uploaded on 10/05/2011 for the course ACG 5637 taught by Professor Monikacaushoulli during the Fall '08 term at University of Florida.
- Fall '08