Talk points - Speech Basic Outline INTRO: Eyes and...

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Speech Basic Outline INTRO: Eyes and pocketbooks open How to create, employment or profit Research and editor Audience Interest, Use limited space economically, target specific audience INTEREST:Catch eye and force pause: Appeal to already exist interest Unique style: typography, spacing Graphics: Cartoons make space “big”, make stop, must be possible and semi-truth SPECIFIC AUDIENCE: Doctor Shultz, prof. at Northwestern University Rule 1: “All advertising must take the
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