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Brand Final Instructions Fall 2010-1

Brand Final Instructions Fall 2010-1 - Brand Management...

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Brand Management Final Exam Fall 2010 Final Exam Preparation Suggestions Date of Exam: Wednesday, December 1 st Exam Time: 4:00 p.m. – 5:00 p.m. Format: All short answer or essay Case Study: dENiZEN from Levi’s launch in China, Korea, & Singapore Suggested Reading: http://www.levistrauss.com/brands/denizen http://www.denizen.com/ http://www.denizen.com/news/press-releases/levi-strauss-co-launches-denizen-a-new-jeanswear-brand-in-asia http://money.cnn.com/2010/08/18/news/international/levi_denizen_asia/index.htm http://www.brandchannel.com/home/post/2010/08/18/Levis-Launches-Denizen-Brand-in-China.aspx http://www.forbes.com/2010/09/30/forbes-india-levi-strauss-ceo-john-anderson.html http://www.ft.com/cms/s/0/0a7a1c2e-aaaa-11df-80f9-00144feabdc0.html?ftcamp=rss#axzz15ywu4t76 http://abcnews.go.com/Business/wireStory?id=11426474 Other articles posted under Final Exam on our Blackboard website. Overview & Suggestions for Preparation Keep in mind that I am hoping this exam will be a positive learning experience in addition to it being an evaluation tool.
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