Crisis Communication

Crisis Communication - CrisisCommunication ShaneCarpenter...

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Crisis Communication Shane Carpenter
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Crisis Communication Function of Public Relations Public Relations is interested in creating relationships with the  public Goodwill  Impacts duration of crisis Reduce or eliminate the damage done to the org http://twitter.com/bpglobalpr Crisis communication should be part of a Crisis  Management Plan
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Crisis What’s a crisis? A major occurrence with a potentially negative outcome  affecting the organization, company, or industry, as well as its  publics, products, services or good name Can occur at anytime regardless of the type or size of the  org Key threat Damage to the reputation of the org
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Causes of Crisis Text: Acts of God Mechanical Problems Human Errors Management Decisions/Indecisions What else?
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What should those affected do? Help those affected cope with the crisis
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Crisis Communication - CrisisCommunication ShaneCarpenter...

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